The very first step to creating a brand is to identify it and define in great detail. This is a very important step because it will make the marketing of your brand easier on yourself. After you have thoroughly defined your brand, you can work on designing the logo for your company. This should fit within the characteristics of your company.

After you have identified your brand and created your logo, you should make sure you use it wherever and whenever you can. Include in emails, websites, letterhead, and pretty much anything that would be distributed from your company. It is also important that you keep things consistent. Not just consistent in the frequency that you use your marketing, but the overall atmosphere of your brand and company should stay consistent.

Donai??i??t be afraid to use social media to promote your company and your brand. Most companies these days are on Facebook and may even have a Twitter account. Social media is a great way to promote your brand.

If you still feel that your brand is not living up to par, you can always hire a marketing professional to help you.

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