It is no secret that the social media phenomenon is growing bigger and bigger each day. It is also no secret that more and more businesses are using this to their advantage. There is a right and a wrong way you can go about this. Social media is all about the consumer. In the early days of the internet, businesses used their websites solely as promotional material, then slowly they were able to do transactions but it was still a one way ride. Now with social media, businesses have a unique opportunity that they never had before to communicate directly with consumers.

To optimize a business’ presence in social media, their approach has to be totally consumer driven. It has to be all about the customersai??i?? wants and needs and self promotion should be minimal, if at all. Consumers want information from business that can be useful to them and want a chance to be heard on how they feel about things.

These days, social media can be one of the most important marketing opportunities for a business. Businesses need to make sure they keep the consumer in mind and learn from what they have to say for them to be a real benefit to either party.

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