A recent survey conducted by the National Association of Woman Business Owners (NAWBO) and Web.com found that in 2013, female business owners were more optimistic about their businesses than they have been in the past. Despite what could charitably be called a rough economic climate, the 550 surveyed business owners described their outlook for the coming year as overwhelmingly positive, and many indicated that they had plans to pursue more aggressive hiring and marketing tactics than in 2012.

The survey was conducted in the early part of 2013 and released last week, and it reached out to NAWBO members and inquired about a variety of general, qualitative topics relating to small business owners. In addition to providing a good snapshot of the cheap tadalafil usa . female business owner landscape at the moment, the survey also suggests that business owners are feeling better about the struggling economy, which has shown signs of improvement over the last six months. This confidence in the economy is backed up by the majority of the surveyed womenai??i??s commitment to investing more money into their businesses than they did in 2012.

The survey focused on the opinions of women business owners as they enter the new financial year, with an emphasis on their outlook and whether it was positive or negative. Of the 550 surveyed, 90% are as or more optimistic about their business than they were entering into 2012. (66% were more optimistic than they were the previous year, while just 10% had predicted that 2013 would be a worse year than 2013.

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Backing up their confidence in the economy and their own businesses, 54% of the women surveyed indicated that they would not reduce hiring this year, and continue along the same trajectory as 2012. 34% of the women surveyed actually planned to increase their hiring, which indicates that they expect their business to not only grow, but to support the growth that they had planned. Hiring rates are one of the key indicators of a good business, as taking on new staff is one of the most significant investments an established business can make, and it is an investment that is only worthwhile if growth is expected.

Similarly, 73% of the women surveyed planned to invest more money in marketing in 2013.Ai?? This statistic, while an overall good sign, is less significant than those related to hiring, as marketing requires a smaller budget, and may be used to try and change the direction of a floundering business. However, marketing investments do require a commitment of time and financial resources, and the fact that more women are looking to increase marketing budgets is a good sign. The survey further broke down which venues women consider to be viable marketing tools, with social media service LinkedIn topping the list, even ahead of Facebook and Twitter.

Another question posed by the survey asks women about their greatest obstacles as business owners. The results of this question broke down to four common concerns, with the overall state of the economy being the greatest. Other concerns ranked highly by those surveyed include business taxes and healthcare costs for employers, and the difficulty of finding talented, motivated employees, which are issues that can be overcome through success.

NAWBOai??i??s survey asked women business owners about the origins of their company, and the reasons promisingly skewed towards passion for ideas and people over strictly financial needs. This shows that for women with a strong idea or love for their industry, running a successful business is well within reach, even during one of the nationai??i??s worst economies.

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